Paula Falco is a seasoned expert in design strategy, business and digital transformation, with over two decades of experience delivering tailored solutions to organisations worldwide. Her academic tenure as an Adjunct Professor at the Illinois Institute of Technology and Associate Lecturer at Goldsmiths University of London reinforced her passion for empowering individuals with design thinking methodologies, particularly in Service Design and Strategy.

Throughout her career, Paula has held transformative leadership roles at prominent companies such as Wood Mackenzie, Oracle, and Salesforce, where she successfully integrated user experience, design strategy, and cutting-edge innovation into complex product ecosystems. Beyond her corporate achievements, she brings a human-centred approach to fostering inclusivity, mentoring teams, and driving organisational growth.



Paula specialises in building and scaling UX teams, incorporating Agile methodologies, and providing strategic advisory services to optimise business operations. Her ability to deliver measurable ROI through design thinking and customer-centric solutions has driven substantial impact across industries, including projects for global brands like BMW, Deutsche Bank, Unilever, and Zurich.