Paul is a leader in conversion optimisation, design leadership and UX design thinking. He has over 31 years of experience working with clients such as The University of Oxford, UNICEF and PUMA. He is the author of six books and a well-respected presenter.
He helps organisations engage with their audiences through digital channels. He does this through consulting, training, coaching and design services.
Paul brings his wealth of experience to this masterclass. Experience including:
✔️ Running design teams for 27 years.
✔️ Aiding organizations such as Oxford University to establish and grow their design teams.
✔️ 10 years coaching design leaders across a variety of sectors.
✔️ An active contributor to the broader design leadership community.
Learn to strategise, influence, and drive cultural change even with limited resources, create and communicate a compelling UX strategy that aligns with business goals.
Key takeaways:
👁️ Shift from implementing others’ visions to becoming a leader.
💪🏻 Define best practices and create a strategy to advance your organisation.
🗻 Ensure that UX remains a priority amidst competing demands.
