Design Renaissance: Out of the Doldrums

Kevin discusses why design hit stagnation and shares strategies for product designers to boost their business impact and deliver greater value.

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Kevin discusses why design hit stagnation and shares strategies for product designers to boost their business impact and deliver greater value.

Kevin McCullagh

Founder of Plan
Innovation consultant

Kevin McCullagh is the founder of Plan, a product strategy consultancy based in London. He helps product design and innovation leaders navigate the early stages of innovation by providing strategic foresight, vision, and leadership. Kevin has worked with major clients such as Airbus, Ford, Samsung, and Virgin Voyages. He is also a thought leader who writes and speaks on foresight, design, innovation, and leadership, with his work featured in prominent publications including The Wall Street Journal, The Telegraph, FastCompany, and The Design Management Review.

“It's great collaborating with Kevin and his team at Plan; they combine creativity, rigour and uber professionalism with a down-to-earth attitude. As a company they are bright and enterprising, delivering consistently excellent results.”

Tessa MansfieldChief Creative Officer at Stylus Innovation + Advisory

"I find my conversations with Kevin highly stimulating, and I regard him as an exceptional intellectual sparring partner. Additionally, his team are not only highly skilled but also bring a valuable dynamic to our partnership, going above and beyond traditional consultancy roles."

EVPGlobal Design and Global Brand Identity

"We value Plan as one of the key strategic consultancies when it comes to identifying and transforming business goals, trends and human needs into tangible actions."

Telecoms InternationalHead of Experience Strategy

A bit from Kevin

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