Become Promotion-Ready In 4 Weeks
4 week career accelerator with Design Leader in your corner to help you become a trusted senior partner.
10 spots only
Outcomes
Learn how to grow your career
⚡️
/ 01
Build a strong promotion case
We'll help you to look into everything you've done, metrics and impact, and based on that, we'll build a promotion case.
🤝
/ 02
Stop being micromanaged
Learn to present your work to leadership. We'll show you where to find metrics that matter to your product and how to apply them to your design.
✏️
/ 03
Practise interviews
Prepare and rehearse interviews, promotion discussions and difficult conversations.
1h Group Session
Online
Week 1
Meet the group and define your goals.
1h Group Session
Online
Week 2
Learn how organisations measure success and demonstrate your impact.
1h Group Session
Online
Week 3
Build trust with management. Learn how to frame your design decisions around business goals, risk and impact.
1h Group Session
Online
Week 4
Turn your work into numbers and speak the business language that gets buy-in and recognition.
1h Personal Session
Online
1-2-1 mentorship
Use your private 1-to-1 to tackle your biggest career challenge with a mentor who already knows your work.
Your mentor
Get coached by a mentor who've grown design leaders
Bill Galloway • Product Design Leader • 25+ Years Experience
Bill is a UK-based Product Design Leader with over 25 years of experience in shaping products, teams and design organisations for global brands. Beyond delivering products, he’s spent years mentoring designers, building high-performing teams and helping people progress from individual contributors to influential leaders. Whether you’re preparing for a promotion, navigating difficult stakeholders or making your next career move, Bill has helped designers through these challenges many times before.
Bill has built and led design teams across startups and enterprise organisations.
Rather than teaching generic design theory, Bill works with the problems you're facing right now. In 4 weeks he'll review your work, challenge your thinking, help you solve real workplace situations, and give practical feedback you can apply immediately. Bill has a long-time experience as a BIMA mentor and design leader, he's helped designers navigate promotions, influence stakeholders and grow into leadership roles.
This works better than a one-off mentoring session or a course
We don’t want to burden you with extra tasks and projects to do on top of your current responsibilities. We understand that your work takes priority and we are to help with it!
Most courses
Recorded videos
Generic advice
No feedback
No accountability
Growth Lab
Small cohort
Tailored programme to your needs
Real workplace challenges
Personal feedback
Personal career strategy
Designers at a similar level
Practice for your interview
No outdated content
Price
Invest 4 weeks in your career - not years figuring it out alone
This isn't a polished online course. It's an accelerator we're building together.
Discounted price
Small group of up to 10 designers
Direct access to Bill
Your feedback shapes the future programme
first time offer
£399
£199
4 group mentored sessions
1 personal strategy session with mentor
Mentor feedback
Small peer cohort
Certificate of completion
or 2 equal monthly instalments of £99.50
Who is this for?
You're a great designer, but you know
great design alone isn't enough anymore.
// Maybe you…
01
struggle to explain your business impact
02
don't know if your portfolio is strong enough
03
feel stuck at your seniority level
04
want to become a Design Lead
05
want to stand out in interviews
06
want honest feedback from someone who's done it
07
know AI is changing design but aren't sure how to use it
If that's you — Growth Lab 🌱 was built for you.
What people are saying about our events
Join the first Growth Lab — a small cohort of ambitious Product Designers working directly with experienced design leader Bill.
Q&A
Is this for me?
This programme is designed for mid-career Product Designers with who want to:
- get promoted
- become more strategic
- strengthen their portfolio or case studies
- improve stakeholder communication
- prepare for interviews
- learn from experienced design leaders
- become more confident in their role
If you’re unsure whether it’s the right fit, apply anyway. We’ll review every application personally.
I'm currently looking for a job. Is this still relevant?
Yes.
Many of the topics—portfolio storytelling, presenting business impact, interview preparation and career strategy—are just as valuable if you’re preparing for your next role as they are if you’re aiming for promotion.
During your application you’ll tell us your goals, and Bill will tailor feedback accordingly.
What kind of challenges can I bring?
Anything you’re currently dealing with at work or in your career.
For example:
- “I want to get promoted to Senior/Lead.”
- “I’m struggling to influence stakeholders.”
- “I don’t know how to demonstrate business impact.”
- “I’d like feedback on my portfolio or case study.”
- “I’m trying to introduce AI into my workflow.”
- “I’m preparing for interviews.”
- “I want to become a Design Lead.”
Every session is driven by the group’s real challenges, not generic slides.
What happens during the live sessions?
Each week you’ll join a small group of 5–10 designers.
You’ll discuss real workplace challenges, ask questions, share work, receive feedback and learn from both Bill and the rest of the cohort.
Think of it as a mastermind with an experienced design leader facilitating the discussion.
Will I receive personalised feedback?
Yes.
Every participant receives:
- a private 1-to-1 session with Bill
- personalised career recommendations
- feedback on your portfolio, case study or workplace challenge
- an action plan to continue your development after the programme
Who is Bill?
Bill is a Creative Director and Product Design Leader with 25+ years of experience creating digital products and brand experiences.
He has worked with organisations including Ford Europe, Boots, Manchester United, Paul Smith, Novartis, McDonalds and more.
Rather than teaching theory, Bill will coach you through real workplace situations using examples from his own experience.
Will everyone be at a similar level?
Yes.
We’ll review every application before confirming your place.
Our goal is to create a group of designers with similar experience levels and career ambitions so that discussions remain relevant for everyone.
Is this another online course?
No.
There are no pre-recorded videos or long theory sessions.
Every meeting is live, interactive and based on the challenges participants bring that week.
What if I can't attend one of the sessions?
Sessions will be recorded for participants.
However, the biggest value comes from asking questions and receiving live feedback, so we strongly encourage attending all four sessions.
Why is this programme discounted?
This is our founding pilot cohort.
We’re working closely with a small group of designers to refine the programme before launching future cohorts.
In return for your honest feedback, you’ll receive early access at a reduced price.
Why not just use ADPList or ChatGPT?
Free mentoring and AI tools are excellent for quick answers.
Growth Lab is different because it combines consistent guidance from an experienced mentor, a carefully matched peer group, and structured accountability over four weeks. Instead of one-off advice, you’ll work through real career challenges, apply feedback between sessions, and leave with a personalised action plan.