15 Apr • 6 pm • Free
Online
15 Apr 2026 • 18:00 BST
Online
In this session, Alison will break down how to run effective research and testing as a product designer even if you don’t have a dedicated research team.
Learn how to decide between qualitative interviews, prototype testing, A/B testing, surveys, and service design research based on your product stage, business goals, and validation needs.
Understand how to clearly define inclusionary and exclusionary criteria, identify target user characteristics, and avoid running research with the wrong audience.
Structure research differently for discovery vs optimisation. Learn what to run when validating new product ideas versus improving an existing feature or enterprise product.
Create simple, structured interview and testing scripts that produce consistent, usable qualitative data — so you can compare responses and extract patterns confidently.
Explore practical tools like Dovetail and lightweight analysis methods to organise research data, identify themes, and turn insights into actionable product decisions.
Learn how to communicate findings clearly, tie insights to business impact, and present research in a way that builds credibility and drives decision-making inside startups and product teams.
Alison Howard is a Principal Product and Service Designer with over 13 years’ experience delivering research-led digital products across finance, travel, energy and SaaS. She has worked with organisations including HSBC, BP Pulse and Trainline, helping teams turn complex problems into measurable outcomes. Alison specialises in pragmatic, real-world research approaches that empower designers to lead discovery confidently and translate insight into commercially meaningful product decisions.
PixelPerfect hosts practical, senior-level product design workshops focused on real-world challenges — from AI-driven products to UX strategy, accessibility, and design leadership. Sessions are led by experienced practitioners working at top tech companies.
PixelPerfect is for experienced product designers, UX designers, UI designers, and design leaders who want to deepen their skills, stay relevant, and design better digital products not beginners or theory-only learners.
This online event is completely free to attend! Please register to receive the link.
Yes. PixelPerfect is a trusted learning platform for product and UX designers looking to grow their careers through expert-led workshops, real case studies, and actionable design guidance used in industry today.
Alison Howard is a UK-based Senior Product and Service Designer with extensive experience in UX research, user testing, and evidence-led product development. She has worked across startups and consultancy environments, leading qualitative interviews, prototype testing, A/B testing, surveys, and service design research — often without a dedicated research team.
Alison specialises in helping product designers run structured research processes, define core customer segments, validate product assumptions, and present insights in a way that influences stakeholders and leadership teams.
She regularly contributes to the UK product design community and brings a practical, implementation-focused approach tailored to senior product designers working in real-world business environments.
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