PixelPerfect

24 July • 12:00

Online

24 July • 12:00

Online

Addictive UX & Behavioural Design in Health-Tech

Online masterclass with Mary Borisova, a Product Designer @ Amazon, and a founder of heathtech start-up.

Design products people actually stick with!

🔬 What is Behavioural Design?

Understand the principles behind the apps we actually keep using—from Strava to Flo to Headspace.

🩻 ​How to Break into Healthtech

Tips and insights for designers curious about entering one of the most meaningful and fast-growing industries.

🤖 Apply AI to Increase Retention

Explore how AI is used to personalise user journeys and boost long-term engagement in health apps.

About Mary

Currently designing at Amazon and building her own health-tech startup, Mary brings deep expertise in crafting products that are both beautiful and behaviour-changing.

Her clients include unicorns like PandaDoc, series A/B/C firms, VC-backed startups, and corp like CVS Health. Mary has a unique business and creative approach, backed by her 7 years of design experience specifically in healthcare design, and 12 years of experience in the design and growth of tech products.

She designed a new AI-powered app for CVS Pharmacy (about to launch). She was leading design projects at SaaS PandaDoc, a product used by Patagonia, Panasonic, and Autodesk and 50K more business users.

Her articles were read more than 100K times: https://medium.com/@maria_borysova

Q&A

If you’re a UX or product designer who wants to master the art of building habit-forming products—this session is a must. You’ll walk away with real techniques, examples from apps people actually use, and a clearer understanding of how behavioural design and AI can drive long-term engagement. Whether you’re curious about healthtech or just want your designs to stick, this talk will spark ideas you can apply right away.

Our events attract a global community of career-driven UX/UI and Product Designers, from mid-level to leadership roles. You’ll be in great company with:

  • Senior & Lead Designers

  • Product Managers and Heads of Product

  • Directors, VPs, and CPOs

  • Service Designers & UX Researchers

  • DesignOps and Innovation Leads

  • Design Thinkers and Strategists

Whether you’re deep in product design or shaping the bigger picture, PixelPerfect brings together professionals who care about building better, smarter digital experiences.

This online event is completely free to attend! Please register to receive the link.

Missed out?

Join our Learning Hub to get access to all workshop recordings, bonus materials, and fresh design resources. It’s the easiest way to influence the next event topics, keep learning, and get the best offers on PixelPerfect events.

Build Connections. Keep the Insights.

We offer a rare opportunity to connect with industry leaders, ask questions, and network with senior designers and professionals. Don’t miss out on this chance to elevate your expertise and expand your professional network.

Login